“A page that waits on twelve scripts before it answers a screen reader isn't slow for some people. It's broken for them.”

“Animation earns its place when it explains where something went. The rest is a loading spinner in disguise.”

“The first visit is a demo. The second one is the product, and that's where most of us stop designing.”

“Every clever system I've built has paged me at three in the morning. The boring ones keep running while I sleep.”

“Interviews tell you what people remember. Session notes tell you what they did, and the two rarely agree.”

“Small shops don't want a cheaper plan. They want a price they can explain to their accountant in one sentence.”